Another CHOFOO meet up! As expected it was a great presentation, given by Whitney Quesenbery. Following the theme of applying storytelling to UX tonights focus was on using personas. Before diving into the surprisingly interesting topic the meeting went through its regular procedure; sharing what prizes would be given and offering a chance to perspective employers to announce job openings. Reminding me once again that I am so happy/lucky to be investing in such a thriving and fun field or “work”!
Whitney’s presentation was quite interesting to listen to… she had me listening quickly by pulling out a Norman diagram. She spoke of how data needs to be translated, which was a topic that we had not only covered in class but also something I had given great attention to. She was tying in this fact with how personas can help give proper context. That using the correct imagery you can not only give insight as to what the subject is but also connect with corresponding audience. She stated that a persona can fill the gaps in between what you do in-fact know and don’t.
While there were numerous great takeaways, I must say the true highlight for me was when she said,
Our brain creates its own reality
This is not only the singular greatest thing she could have tied in with her presentation, but also a notion that I deeply believe and care for. Applied to personas the idea rang very true, and as she noted, creating such a reality in the users mind leads to action. That was the greatest takeaway for me, that “personas embody data” and give richer understanding, involve real needs, are more persuasive, put a person in the center of the process/situation.
I’m excited to get out for the next meet up!