Just watched a video I would like to share that was presented by Scout Stevenson who is the creative director at ExtensionEngine, where he and his team take a strategic approach in developing creative marketing solutions that engage users visually while driving business results.
In this video he introduces user experience and as I have noted before, spent just as much time looking at whats it is as he did “selling it”.
Right off the bat he had a great was of describing what UX is, through a “math problem”. He argued that “Business Goals” + “User Goals” + “User Interface” + “Technology” = “User Experience”. I thought that his model was spot on. Not only spot on but also an amazing way of hitting UX from many perspectives with one statement. He got across the purpose and importance very nicely and in unison.
Most of the video worked through what UX is by looking at the 5 planes of UX; strategy, scope, structure, skeleton, and surface. These 5 planes represent a hierarchical manner in which the user experience is developed. The process works from “abstract to concrete” steps. It was very interesting to work from why something was going to be done all the way to the visual design which housed things like functional specs, information architecture, and navigation design which all came from previous “planes”.