This chapter started out by reiterating the simple fact that,
A first impression lasts a life time
Every one knows that a first impression is important, and this holds especially true in regard to a website. I have heard many numbers in attempting to figure out how long users take to decide if they are going stay on your site. Who cares if its ten seconds or less than one second, the fact of the matter is that its important. So that being said let’s jump into looking at the books first few tips that will work to keep users on your site.
First and foremost the layout of the site comes into play. Every one knows that layout makes a huge difference in experience and that cluttered of confusing layouts are dreadful. In the book we start by looking at a sites layout and critiquing it so that important fields were properly sized for their content. The most important parts of the site were then capitalized on, every site has something its trying to promote, from products to site subscription; these are the calls to action. We can accent those by doing many things, namely making them large, repetitive, and/or having a accenting color. On top of those ideas there was one last concept introduced… that our eyes naturally work through the site from the top to the bottom and left to right simultaneously. A layout that compliments all of these aspects is sure to bring good results.