Donald Norman – How design makes us happy

Watched an interesting video in class, it’s an other Donald Norman video.  In this piece he was doing a TED talk about three ways good design makes us happy. These things consisted of the following…

Visceral

Things that make connection with reactions that are programmed within you. Such as colors that we find appealing.

Behavior

Things that do something functional, such as the teapot that given its position is not only brewing tea but also reflecting wether the tea pot is full or not.

Reflective

Things like owning a fancy or cool car that  reflects on yourself. A status or a statement is portrayed through ownership.

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